Introduction to tourism and hospitality management, An A services approach

Tourism is considered the largest industry in the world, showing continuous growth in South Africa and elsewhere. In order to develop and manage the industry sustainably, there is a need for ongoing skills improvement and capacity building, but much of the existing material is generic and product based. Introduction to tourism and hospitality management provides essential insight into planning, organising, leading and control as it would be applied specifically in the service industry.
Introduction to tourism and hospitality management offers a practical industry and service perspective by applying theory to contemporary industry case studies and examples. It includes revision questions, further reading resources, tasks and lecturer support material.