Business Cases from South African Companies 2e

Product Details:
Author(s):
Nieuwenhuizen, C ,
Dilotsotlhe, N and
Cant, M
Year Published:
2024
Edition
2nd Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Key Benefits
Case studies written by the business owners themselves, in their own words
Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively.
Content
•    1st for Women Insurance  
•    40FoodsDistributors  
•    Aaylah  
•    Action First Funerals 
•    AnaStellar Brands 
•    BellaDonnaFinishingClasses  
•    DataPathway 
•    Engen  
•    Europcar 
•    FamramSolutions;PrincessDLOANIMenstrual Cup 
•    ForaKidcctradingas4aKid  
•    GelliGroup  
•    Hippo.co.za 
•    ImperialLogistics  
•    Jam&Daisies  
•    KatiousEnterprise  
•    K-DécorandInterior Design 
•    Kgalo Manufactory. 
•    Lungilicious 
•    NenoSanitary Pads  
•    Nikon  
•    OBCChickenandMeat  
•    Ocean Basket 
•    Send a Surprise 
•    Shoniflex 
•    Signature Restaurant 
•    Skin Soma Aesthetics 
•    SuzukiAutoSouthAfrica  
•    TFG 
•    TheBusinessPlace  
•    TheGrandBarbershopandNailbar 
•    TheomeiApparel  
•    Township Luxury 
Interest / Benefit to
Undergraduate Marketing
Management Students