Digital Marketing Trends and Developments

Product Details:
Author(s):
Gowpall, Y
Year Published:
2024
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
The book begins with outlining the Evolution of Digital Marketing. The proceeding chapters zone into the specific Mediums of Digital Marketing. The book then focuses on the Current Trends in Digital Marketing, Digital Marketing Strategies and Best Practices, Emerging Technologies and Innovations in Digital Marketing. Lastly, the final chapter of the book considers the ever-changing world of digital marketing by looking at Ethical Considerations in Digital Marketing.
Content
Introduction
Evolution of Digital Marketing
Key Mediums in Digital Marketing
Current Trends in Digital Marketing
Digital Marketing Strategies and Best Practices
Emerging Technologies and Innovations in Digital Marketing
Ethical Considerations in Digital Marketing
Future Perspectives and Predictions
Interest / Benefit to
Undergraduate Marketing and Management Students.