Entrepreneurship: An African Perspective 2e

Product Details:
Author(s):
Nieuwenhuizen, C ,
Antonites, A ,
Cant, M ,
Conradie, W ,
de Beer, A ,
Fourie, W ,
Groenewald, D ,
Jacobs, H ,
Rossouw, D ,
Watson, H ,
Pearse, N and
Amos, T
Year Published:
2023
Edition
2nd Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Many entrepreneurs starting up their own business have a great idea but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship – An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise.
 
Content
Chapter 1: Entrepreneurship and small, medium and micro enterprises in perspective
Chapter 2: Basic business concepts and the business environment
Chapter 3: The identification and development of business ideas
Chapter 4: The viability of a business idea
Chapter 5: The business plan
Chapter 6: Financing the capital requirements of a small business
Chapter 7: The break-even analysis
Chapter 8: Budgets
Chapter 9: Setting up a business
Chapter 10: Entrepreneurial skills in perspective
Chapter 11: Self-confidence and positive attitude
Chapter 12: Business achievement and goal setting
Chapter 13: Assertiveness: An active way of shaping your own life
Chapter 14: Time management
 
Interest / Benefit to
The book will be of great value to undergraduate students of Entrepreneurship in Africa as well as the less experienced and nascent entrepreneur.