Business Management: A Contemporary Approach

Product Details:
Author(s):
Botha, T
Year Published:
2025
Edition
5th Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Business Management: A Contemporary Approach (5th edition) provides a clear, integrated introduction to the key functions of modern business management within the South African and global context. Drawing on real-world examples, case studies and practical frameworks, the book shows how managers plan, organise, lead and control in a fast-changing, technology-driven and socially conscious business environment.
Twelve chapters cover the full spectrum of core business functions, including general management, financial and credit management, corporate social responsibility, information and operations management, public relations, global business, marketing, human resource management and purchasing in supply chain management. Together, they offer students, aspiring managers and entrepreneurs a holistic view of how these disciplines work together to create value for stakeholders and build responsible, sustainable organisations.
Whether used as a primary textbook for introductory business management modules or as a reference for practitioners, this edition equips readers with the conceptual tools and practical insight needed to understand, evaluate and improve business performance in a complex, competitive and increasingly responsible business landscape.
Content
Chapter 1: What is Business Management?
Chapter 2: General Management
Chapter 3: Financial Management
Chapter 4: Credit Management
Chapter 5: Corporate Social Responsibility
Chapter 6: Information Management
Chapter 7: Public Relations
Chapter 8: Operations Management
Chapter 9: Trends and Challenges in Internationalisation in Contemporary Management
Chapter 10: Marketing Management
Chapter 11: Human Resource Management
Chapter 12: Purchasing Management in Supply Chain Management
Interest / Benefit to
Undergraduates 2nd/3rd year