Basics of Entrepreneurship

Product Details:
Author(s):
Nieuwenhuizen C
Year Published:
2020
Edition
4th Edition
Type:
Print | Soft Cover
Language:
English
About this publication
With this book a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice.
Drawing on our personal experience as entrepreneurs, business advisors and subject specialists we
•    introduce the entrepreneur, the most important person in the world of business
·            provide a comprehensive introduction to the world of business and its most important role-player – the entrepreneur
•     explain basic business concepts to ensure understanding of the business environment and business in general
•      illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship
•       demonstrate the steps in the entrepreneurial process – the feasibility study, the viability assessment and the development of a business plan.
The most important and essential business management functions relevant to a start-up and new business is addressed in this book. These include marketing, finance, operations, human resources, and purchasing.
We used an accessible approach to guide you on how to be positive yet critical, creative yet practical in your search for business ideas, and ultimately to research business ideas thoroughly to ensure an income for yourselves and a profitable business.
Content
Chapter 1 Basic business concepts and the business environment
Chapter 2 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective
Chapter 3 The identification of feasible business ideas
Chapter 4 The viability of a business idea
Chapter 5 The business plan
Chapter 6 Product decisions
Chapter 7 Price decisions
Chapter 8 Distribution: getting the product to the customer
Chapter 9 Promotion: communicating with your market
Chapter 10 Advertising your business
Chapter 11 Operations management
Chapter 12 The human resource function
Chapter 13 An introduction to financial management for entrepreneurs
Chapter 14 Financing the capital requirements of a small business
Chapter 15 The break-even analysis
Chapter 16 Budgets
Interest / Benefit to
All courses in Entrepreneurship from basic to intermediate. It will also help a start-up entrepreneur to understand the basics.