Today’s ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions.
Be the first to review “Directional/ strategic marketing planning Edition: 1”
Related products
-11%
-9%
-9%
-12%
Original price was: R226,00.R200,00Current price is: R200,00.
-9%
Original price was: R766,00.R700,00Current price is: R700,00.
-10%
-11%
-11%
Original price was: R280,00.R250,00Current price is: R250,00.
Reviews
There are no reviews yet.