Retail Management in Southern Africa

Product Details:
Author(s):
Cant M and
Dilotsotlhe, N
Year Published:
2025
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Retail Management in Southern Africa is a comprehensive and practical guide designed to equip students, educators, and professionals with the essential knowledge and skills to navigate the fast-changing retail landscape. Covering key topics such as consumer behavior, digital transformation, strategic retail planning, pricing, merchandising, and customer service, this book provides local and global insights tailored to the unique challenges and opportunities in the Southern African retail environment.
With real-world case studies, industry insights, and applied learning exercises, this book bridges the gap between theory and practice, making it an essential resource for students pursuing retail and business management qualifications, industry professionals, and entrepreneurs looking to excel in retail.
Key Features:
South African and global retail insights for practical application
Case studies from leading retail businesses in the region
Strategic planning tools to help retailers adapt to changing markets
Engaging learning materials including review questions and real-world scenarios
Whether you’re an aspiring retail manager, a business student, or an entrepreneur looking to build a successful retail operation, this book provides the knowledge and tools you need to thrive in the competitive world of retail.
 
Content
Introduction to Retail Management
The Role of Retailing in the Economy
Retail Environment and Demographics
Shopper Behaviour and Consumer Insights
Location, Layout, and Design
Online and Multi-Channel Retailing
Pricing and Merchandise Management
Retail Communication and Marketing
Strategic Retail Planning
Legal Issues and Risk Management in Retail
Retail Stakeholders and Relationships
Retail Innovation and Future Trends
Location and Operational Management
Retail Entrepreneurship
Retail Strategy and Implementation
Digitally Driven Retail: Risks, Governance Challenges, and Opportunities
Interest / Benefit to
Undergraduate Management, Marketing Students and Practioners