Advertising Law: A Guide to the Code of Advertising Practice

Product Details:
Author(s):
Schimmel, G
Year Published:
2014
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Advertising Law: A Guide to the Code of Advertising Practice is a practical guide to the Code and the practices of the Advertising Standards Authority (ASA).
The book explains the structure of the ASA and how the Code should be read, gives practical advice and provides useful case studies on specific clauses. Written in a clear and accessible style, Advertising Law: A Guide to the Code of Advertising Practice provides guidance to anyone dealing with the ASA and advertising content.
Content
Introduction to advertising law
The Advertising Standards Authority (ASA) and the Code of Advertising Practice
Putting the ASA in its international context
The ASA and the Constitution
The Preface to the Code of Advertising Practice
Self-regulation
The structure of the ASA
Reading the Code of Advertising Practice
The ASA procedure
Chapters providing a clear exposition of the Code of Advertising Practice (Sections I – IV and Appendices)
Interest / Benefit to
Counsel working in ASA matters
Attorneys specialising in marketing law
In-house legal advisors
Marketing practitioners
Creatives in advertising agencies
Students of advertising and advertising law