Business Communication 2e

Business Communication second edition highlights the importance of effective communication within today’s business environment. The title positions language as a communication tool and then discusses various aspects of communication: communication theory, cognitive communication, organisational communication, cultural communication, and stakeholder communication.
The title focuses on the four essential language skills and places them within the wider context of business communication:
– Writing: The writing process, academic writing, and writing for business
– Reading: Reading for academic purposes
– Listening: Listening skills and overcoming barriers to listening
– Speaking: Oral presentations and speaking during meetings.
The book covers topical issues within the South African workplace.
Features
Key concept boxes in which new concepts are defined
Tip boxes on various important aspects of language and communication
Case studies relevant to the topic covered in the chapter
Reflection boxes which develop student’s critical-thinking skills and encourage class discussion
Practical exercises and self-evaluation questions which enable students to apply what they have learnt