Business Management: Back to Basics 2e

Product Details:
Author(s):
Engelbrecht, W
Year Published:
2023
Edition
2nd Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times. These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner. In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities. 
Content
Section A: Introduction to Management    
Chapter 1    Introduction to Business Management
Chapter 2    Entrepreneurship 
Chapter 3    Establishing a Business and the Business Environments
Section B: Managerial Tasks    
Chapter 4    General Management
Chapter 5    Planning in the Business
Chapter 6    Leading in the Business
Chapter 7    Organising  in the Business
Chapter 8    Control in the Business
Section C: Functional Areas of Management    
Chapter 9    Human Resource Management
Chapter 10    Marketing Management
Chapter 11    Operations Management
Chapter 12    Supply Chain Management 
Chapter 13    Financial Management
Section D: Communication in Business    
Chapter 14    The Fundamentals of Communication in Business
Chapter 15    Information and Communication Technologies in Business
Section E: Contemporary Management Aspects    
Chapter 16    Corporate Governance and Business Ethics
Chapter 17     Project Management for Business Success
Interest / Benefit to
The textbook is targeted towards higher education students pursuing an undergraduate qualification such as a Higher Certificate, Diploma or Degree. This textbook is also appropriate for students studying at Technical and Vocational Education Training (TVET) colleges.