Communicating @ work unpacks the various and complex communication challenges in today’s multicultural and technological working environment.
It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace.
Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management.
Topics include the following:
Global perspectives: multilingual, multimodal and multicultural communications
Presentations: individual, group and impromptu
Interviewing: active listening, perception and questioning strategies
Teamwork: conflict handling, decision making and leadership styles
Correspondence: traditional and electronic
Reporting: investigation, feasibility, audit and project documents
Persuading: proposals, business plans and corporate CVs
Non-verbal modes and body language
Graphics: visual and graphic communication
Media: the internet, new media and reputation management
This edition’s comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.
Terri Grant is an emeritus professor who headed the Professional Communication Unit (PCU) in the School of Management Studies at the University of Cape Town for 14 years. She still teaches widely at several local and international universities and consults privately in business and industry, combining academic research findings with hands-on commercial experience.
Rea Borcherds is an ex-director of the PCU and is currently a trainer and executive coach, equipping individuals and teams with essential communication practices in today’s workplace.
Communicating @ work Boosting your spoken, written and visual impact
R675 Original price was: R675.R585Current price is: R585.
Estimated delivery dates: 12th June - 17th June
SKU: 9780627037115
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