Communication: A Hands-on Approach

Product Details:
Author(s):
Cleary, S (Editor)
Type:
Print | Soft Cover
Language:
English
About this publication
The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in reinforcing content covered in class.
The evolution of technology and its use in the business environment has been taken into account and for this edition, the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial Revolution and disruptive approaches to education.
A new chapter on intercultural communication has been included to prepare students to communicate for diversity.
Key Features
Learning objectives for students to judge how successfully they have engaged with the topics covered in the different chapters
Updated exercises and application activities at the end of each chapter
Highlighted guidelines, making the examples a practical learning tool
A chapter devoted to some of the more difficult areas of English grammar, specifically for those who speak English as an additional language
Guidelines on how to use social media in the workplace, including the appropriate use of Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance business communication
A chapter on Communicating for Diversity
New editions only: Main updates 
Chapter on small-group communication now includes negotiation skills
Chapter on oral communication includes new sections on telephone skills, impromptu speaking and how to be an audience
Business correspondence chapter has been updated to remove or summarise more dated correspondence styles
Chapter on digital media received an extensive revision to include relevant social media
Chapter on academic writing has been simplified 
Information literacy and referencing chapter has been updated with most recent referencing conventions and additional referencing sources eg thesis and government documents to be included
Chapter on report writing has been reviewed to bring it in line with current report writing practices.
Support material
Interactive questions
Model answers set in MS Word
PowerPoint presentation, customised
Case studies in MS Word
Multiple choice questions (MCQs)
PDFs
Animations (graphs etc)
 
Content
Table of Contents
Chapter 1: Communication theory
Chapter 2: Audience and purpose
Chapter 3: Reading and note-taking
Chapter 4: Listening
Chapter 5: Communication and difference
Chapter 6: Small-group communication
Chapter 7: Meetings
Chapter 8: Oral presentations
Chapter 9: Written communication
Chapter 10: Business correspondence
Chapter 11: Shorter business messages
Chapter 12: Online business presence
Chapter 13: Business career: employment communication
Chapter 14: Academic writing
Chapter 15: Academic referencing
Chapter 16: Report writing
Chapter 17: Grammar in use
Interest / Benefit to
Undergraduate students at university and university of technology who wish to gain a grounded understanding of the the communication process in the workplace.