Digital Advertising 1e

Product Details:
Author(s):
Gowpall, Y
Year Published:
2023
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
The book starts with the introduction to digital advertising and the fundamentals. The book then moves on digital advertising platforms and creating effective digital advertising campaigns. The proceeding chapters zones into the specifics of digital advertising by looking at the following aspects: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and Analytics in Digital Advertising as well as Ethical and Legal Considerations in Digital Advertising. 
Content
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