Digital marketing Edition: 1

Digital marketing refers to the use of digital channels, platforms and technologies to promote products or services and engage with audiences. It is a world that moves at a rapid pace and is best understood by those who engage in it every day. Developed by a digital marketing lecturer with both academic and industry experience who became frustrated by the challenges of outdated resources and theoretical-heavy approaches, Digital marketing provides practical, up-to-date knowledge essential for navigating the dynamic digital marketing landscape.