Distribution management

First of a quintet of books specially written for South African marketing students to place specific marketing topics in perspective. Covers the full spectrum of distribution topics for undergraduate studies at tertiary level. Contains South African examples and case studies to localise content and enhance discussions. Other books in the series: marketing research, product management, pricing management and integrated marketing communications.
Contents include the following:
Behavioural processes in distribution channels
Channel design and selection of channel members
Logistics management Electronic marketing channels
Managing the distribution channel