E-Commerce in South Africa 4e

Product Details:
Author(s):
Budree, A
Year Published:
2023
Edition
4th Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.
With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.
E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.
 
Content
• Introduction to e-commerce
• The online customer
• Setting up your first online store
• Marketing your online store
• Managing e-CRM
• Understanding the underlying technology
• M-Commerce
• E-Commerce planning, strategy, and management
• Social commerce
• The legal, ethical, social, and developmental issues 
Interest / Benefit to
This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.