Effective communication Empowering the workforce

Effectively communicating a message, whether verbal or non-verbal, needs preci­sion. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influ­ence the success of the organisation and its employees. Effective communication – empowering the workforce offers a comprehensive, up-to-date and relevant com­munication text, engaging readers through both a theoretical and an applied lens.
Effective communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, propos­als, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.
Contents include the following:
Communication principles
Interpersonal relationships
Interviews
Advertising
Meeting procedures and correspondence
Concise communication/short messages
Language usage and editing of written materials
Oral communication
 
Effective communication – empowering the workforce is aimed at students and em­ployees, including those at executive management level.