Events Management

Product Details:
Author(s):
Tassiopoulos, D
Year Published:
2021
Edition
4th
Type:
Print | Soft Cover
Language:
English
About this publication
Events Management 4e helps organisers embrace the multi-dimensional nature of events management and cultivate organisers’ leadership skills and attitudes. The fourth edition consists of:
real life event scenarios illustrations;
combination of theoretical principles and practice;
case studies demonstrate real-life issues and provide a framework for discussion;
resource lists providing further reading at the end of each chapter; and
end-of-chapter discussion questions draw out various issues.
Content
The world of events
Events strategic development
The role of management in events management 
Events role players
Managing the bid process
Events planning and coordination
Events organising
Project management for events
Events accounting and financial management
Events performance evaluation and return on investment (ROI)
Design management of events
Sustainability and events design
Events marketing and communication strategy
Events sponsorship and fundraising
Events operations management
Events technology
Events and risk management
Events health and safety management
Hallmark and mega-events
Sport events
Exhibition management
Political event management
Banqueting
Meetings management
Interest / Benefit to
Events Management is a must-have for events company owner-managers, employees, advisors and consultants, and those in national, regional and local governments; event researchers; under-graduate and post-graduate students and prospective entrepreneurs wishing to enter the events industry.