Handbook of Public Relations 12e

Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.
Features
An in depth look at the metamodern paradigm.
A critical review of international approach to practice.
A strong focus on ethics, activism and artificial intelligence.
An updated overview of the media landscape and key media institutions in South Africa.