Integrated marketing communication Edition: 5

Thriving in the South African market can be a daunting task for businesses, particularly in industries with intense competition. Companies must not only report to their stakeholders but also inform customers about their products and services, and persuade them that they provide superior value compared to their competitors. Selecting the most effective marketing communication strategy can prove challenging. Integrated marketing communication provides a broad framework for unifying all marketing communication components and presenting a cohesive corporate image and brand offering.