Integrated Organisational Communication

Product Details:
Author(s):
Angelopulo and
Barker, R
Year Published:
2012
Edition
2nd Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organisations and is central to their activities and functions:
• as marketing communication, public relations, management communication, corporatecommunication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction – interpersonal, mediated, digital and social
• as the foundation of corporate culture.
Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Key Features
Reviews the major communication disciplines
Focuses on an integrated approach to communication
Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand
Adopts the perspective of the practising communication professional in an organisation
Relates theory to practice in areas such as research, implementation and campaign planning.
Content
SECTION A: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 1: Communication and the organisation
Chapter 2: Communication integration
 
SECTION B: COMMUNICATION OF THE ORGANISATION: FOCUS AREAS
Chapter 3: Dynamics of organisational communication
Chapter4: The role of communication and management approaches in the organisational change process
Chapter 5: The marketing context
Chapter 6: Integrated marketing communication
Chapter 7: Public relations
Chapter 8: Contextualisation of traditional advertising
Chapter 9: Advertising management
Chapter 10: Integrated online communication
 
SECTION C: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 11: Assessing organisational communication
Chapter 12: Integrated communication measurement
 
SECTION D: PRACTICAL APPLICATION
Chapter 13: Integrated communication campaigns
Interest / Benefit to
Everyone in the Communication industry should have a copy of this book.