Introduction to Communication Studies 3e

Product Details:
Author(s):
Lubinga, E
Year Published:
2023
Edition
3rd
Type:
Print | Soft Cover
Language:
English
About this publication
Introduction to Communication Studies is an introductory textbook on the theories of and approaches to communication studies for first -year students. It reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from East and Southern Africa.
 
Content
Part 1: Foundations of communication studies 
Chapter 1: A brief introduction to human communication 
Chapter 2: Conceptualising communication theory 
Chapter 3: Sensing and sense making 
Chapter 4: Nonverbal communication 
Chapter 5: Language and communication 
 
Part 2: Contexts of communication studies 
Chapter 6: Intrapersonal communication
Chapter 7: Interpersonal communication 
Chapter 8: Small group communication 
Part 3: Communication and Media: Traditional, Social, Digital Media and Artificial Intelligence  
 
Chapter 9: Mass communication 
Chapter 10: Digital communication 
Chapter 11: Communication technologies: Contemporary practices and enduring debates
Part 4: Communication and Society
 
Chapter 13: Communication, organisations and strategy
Chapter 14: Health communication and cultural studies
Chapter 15: So you want to work in the field of communication? 
Interest / Benefit to
First-year students in Communication Studies.