Introduction to Social Media Research

Product Details:
Author(s):
du Plessis, C (Editor) and
Satar, AA (Editor)
Year Published:
2021
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Social media has become mainstream and offers numerous research opportunities to academics, students and practitioners. An Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner.
Key Features/ benefits
Follows a logical sequence in the social media research process
Includes easy to understand aspects not considered in this much depth in other books, for example, social media theories, data collection and analysis techniques, as well as sampling methods for quantitative, qualitative and mixed methods research
Covers aspects of ethics, validity and reliability related to social media research
How to features: Using various tools e.g. data cleaning and collection tools; data analysis and reporting tools; using various sampling methods and approaches; using media analytics and data mining; using different software, social media tools and applications to extract data for research
Local case studies
Best practice examples
Templates and sample documents
Support material
PowerPoint presentations
Case studies
Templates
 
Content
Introduction to social media for research
Introduction to the social media research process
Prominent theoretical frameworks in social media research
Using a qualitative research approach in social media research
Using a quantitative research approach in social media research
Using a mixed methods approach in social media research
Sampling social media data
Collecting social media data
Analysing social media data
Ethical issues in social media research
Implications of new media data
Interest / Benefit to
Academics, students (both undergraduate and postgraduate) as well as practitioners in various disciplines, where social media research is a growing field of interest and is applicable to their various fields and disciplines.