Marketing 6e

Marketing 6e is principles-based guide to the implementation of marketing principles and the textbook includes current topics such as green marketing and digital media. The book also covers topics such as sponsorship, marketing research, consumer behaviour, market positioning and strategic marketing planning.
Marketing 6e is a foundational textbook for students studying in departments of Management, Marketing or Business Management at universities towards a BCom and other business-related qualifications. It is also suitable for students who are studying towards a National Diploma in Marketing at universities of technology.
Features
Clearly explained marketing theory with a South African focus
Learning objectives that are numerically listed and matched to the relevant theory in the chapter
Accessible writing with appropriate language level and an easy-to-use page layout
A new feature, Digital and Social Media Perspectives that highlights the role of technology in the marketing industry including the emergence of Blockchain technology.