Retailing in southern Africa

The retail industry is one of the most significant contributors to South Africa’s economy, both in terms of sales and as the second largest employer in the country. It is rapidly evolving, driven by advancements in technology, changes in consumer behaviour and economic shifts, particularly post the COVID-19 pandemic, with retailers striving to stay competitive in an increasingly digital and global marketplace. Retailing in southern Africa is designed to provide a comprehensive understanding of the contemporary retail industry within the unique context of southern Africa.
Retailing in southern Africa examines the different components of the retailing industry, providing insights that are directly applicable to the local market and addressing specific challenges and opportunities faced by retailers in the region. Each chapter is enriched with real-world examples and case studies, making the content not only informative, but also practical.
Contents include the following:
The South African retail landscape
Understanding the retail consumer
The shopper
Online retailing
Township retailing
Products in retail
Retail merchandising
Retail location
Retail pricing
Integrated marketing communication
Store layout and atmospherics
Stakeholders in retail
Supplementary business functions
The retail business plan