Social Media Marketing for Small Business

Product Details:
Author(s):
Rudansky, S and
Muller, C
Year Published:
2024
Edition
1st
Type:
Print | Soft Cover
Language:
English
About this publication
Social media has become an important marketing vehicle for small businesses. As consumers are spending more and more time on social media, businesses are realising that these media are essential marketing tools to reach their customers. Businesses are making use of social media such as inter alia Facebook, Twitter, YouTube, Instagram and TikTok to convince old and new customers to purchase their products. The purpose of this book is to equip students and small business owners with knowledge and skills in creating a successful social media marketing strategy. The book provides readers with practical knowledge on how to apply the different social media marketing tools. Furthermore, the book is designed to be a guide on how to harness the potential of social media marketing and increase sales for any small business.
Content
Chapter 1: Introduction to Social Media marketing
Chapter 2: The importance of Social Media Marketing for Entrepreneurs
Chapter 3: The importance of research in social media marketing
Chapter 4: Creating engaging content for social media marketing
Chapter 5: Social Media Marketing Types/Platforms: Facebook, Twitter and YouTube
Chapter 6: Social Media Marketing Types/Platforms: LinkedIn, Instagram and TikTok
Chapter 7: Social Media Marketing Types/Platforms: 3 more types? WhatsApp, Pinterest and Snapchat
Chapter 8: Steps in developing a Social media marketing plan/strategy
Chapter 9: Monitoring/evaluation of Social Media marketing
 
Interest / Benefit to
Undergraduate Marketing and Management Students