Strategic integrated communication Edition: 1

Today’s business environment is all about stakeholders. With communication being key to engaging and building stakeholder relationships, businesses can no longer afford to neglect this area. Nevertheless, while most agree that communication is vital to the effective functioning of an organisation, the actual implementation of communication strategy often does not receive the attention it deserves. Strategic integrated communication discusses the complexities of integrated communication (IC) processes and proposes solutions to some of the more prominent obstacles faced during implementation.