Tourism Entrepreneurs

Product Details:
Author(s):
Botha, M and
Lubbe, B
Year Published:
2005
Edition
1st Edition
Type:
Print | Soft Cover
Language:
English
About this publication
Tourism Entrepreneurs aims to provide students studying business management and tourism and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the tourism industry. The book allows readers to move from the conceptual stage to the writing of a business plan; this prepares the budding entrepreneur for: a) financing the venture b) assessing the environment and market c) identifying marketing opportunities d) highlighting the risks involved and e) planning the financial management of the business f) how a business should be managed to achieve success.
Key Benefits
The book provides students studying business management and tourism as well as emerging entrepreneurs with the knowledge and skills necessary to start and manage their own small business. 
The reader has the benefit of an established theoretical foundation as well as a text that shows how to implement the knowledge in a relevant and practical way. 
The book provides a wealth of resources from business plans to legal and business networking opportunities.
Content
Interest / Benefit to
Students of tourism; entrepreneurs – particularly in the emerging market; first and second year university and college (Universities of Technology) level. Students of tourism and management studies.