Applied Business Statistics 6e

Product Details:
Author(s):
Wegner, T
Year Published:
2024
Edition
6th
Type:
Print | Soft Cover
Language:
English
About this publication
This textbook is aimed at students of management who need to have an appreciation of the role of statistics in management decision making. The statistical treatment of business data is relevant in all areas of business activity and across all management functions (i.e. Marketing, finance, human resources, operations and logistics, accounting, information systems and technology). Statistics provide evidence-based information which makes it an important decision support tool in management
 
Content
Setting the statistical scene: Statistics in management 
Exploratory data analysis: Summarising data
Summary tables and graphs
Describing data: Numeric descriptive statistics
The foundation of statistical inference – probability and sampling: Basic probability concepts
Probability distributions
Sampling and sampling distributions
Making statistical inferences: Confidence interval estimation
Hypothesis testing: single population (means and proportions)
Hypothesis testing: Comparison between two populations (means and proportions)
Chi-squared hypothesis tests
Analysis of variance – comparing means across multiple populations
Statistical models for forecasting and planning: simple linear regression and correlation 
analysis
Multiple Regression
Index numbers: Measuring business activity
Time series analysis: A forecasting tool
New chapters
Big Data,
Data Mining and Visualization
Interest / Benefit to
Undergraduate students of Management at universities (BCom, BAcc, etc) 
Management diploma students working towards professional Qualifications
Postgraduate students (MBA and PGDip) of Management at business schools