Public Relations: Theory and Practice

Product Details:
Author(s):
Cant, M and
Fourie, L
Year Published:
2022
Edition
3rd
Type:
Print | Soft Cover
Language:
English
About this publication
South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies. Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.
Content
Placing public relations in perspective
Public relations, marketing, advertising and branding
The public relations planning process
Public relations and the importance and relevance of relationships
Research in public relations
Public relations and the media
Online public relations
Public relations communication tools
Reputation management
Public relations campaigns
Corporate social responsibility in public relations
Strategic management of public relations
Crisis management
Communication skills needed by a public relations practitioner
Public relations in context
Impact of social media on public relations
Interest / Benefit to
Undergraduate students